Mary Kay Liston
President, Five Star Painting® & ProTect Painters®
Mary Kay was named president of Five Star Painting and ProTect Painters when Neighborly®, formerly Dwyer Group, acquired them in 2015. This 10 year-old franchise is poised to grow, and that is what Mary Kay and her team will do. The goal is to become the biggest residential and light commercial painting company in North America.
This is the third franchise brand with Neighborly for Mary Kay. For the past three years she has served as vice president of operations at Mr. Appliance®, where the network grew from 155 franchises to over 185. Working with a team of talented franchise consultants, the company realized double-digit growth each year. She first came to Neighborly with Mr. Electric®, where she started their national sales program.
Valuable Franchising Experience
Mary Kay’s career in franchising began in 2003 when she joined the Valpak Direct Marketing Systems. During her six years there, Mary Kay led the company’s largest operation and turned it from having a negative cash flow to a highly profitable entity. In just her second year as general manager in Los Angeles, she and her team of 100 associates received the coveted Chairman’s Cup, Valpak’s highest award for sales and operations excellence. She cultivated relationships with franchisees to foster best practices across the network.
Based on her success, she was promoted to vice president of retail sales strategies at Valpak’s headquarters in St. Petersburg, Florida. She created sales promotions, packages, and programs to drive local revenue across the network. As Valpak entered the digital realm, Mary Kay headed the team that created advertising options for clients to reach additional consumers with an online solution. She was also responsible for heading up the team of franchise consultants who coached and developed business throughout the network of over 200 franchisees.
Her career began in TV. After 11 years in broadcast television, Mary Kay launched her media sales career in cable TV. Starting as a commissioned sales rep in 1988, she quickly rose through the ranks. While vice president of sales / general manager for Comcast Cable TV Los Angeles, she had full P & L responsibilities for four sales offices and centralized operations for a division with 85 associates producing over $30 million. She and her teams garnered numerous awards for outstanding sales achievements.