Georgeanne Erickson serves as Group President, leading Neighborly’s Maintain cluster of brands: The Grounds Guys, Five Star Painting, Mr. Appliance, Mosquito Joe, Molly Maid, Dryer Vent Wizard, Junk King, and Window Genie.

Georgeanne brings broad executive experience spanning brand transformation, advertising, media strategy, digital acceleration, product innovation, and enterprise growth. A commercially grounded brand builder, she is known for modernizing iconic brands, deepening customer relevance, and strengthening franchise partnerships while building high-performing teams that deliver measurable business impact.

Most recently, she served as Chief Marketing Officer of Fogo de Chão, where she led brand evolution and innovation strategy, elevating the company’s positioning within the premium dining segment while creating long-term value through the launch of a new loyalty platform and expanded menu architecture.

Previously, Georgeanne was U.S. Chief Marketing Officer for Krispy Kreme, where she led advertising and performance media, strengthened brand relevance, and accelerated omnichannel marketing capabilities to drive sustained commercial performance for one of the world’s most beloved consumer brands.

Earlier, she served as U.S. Chief Brand Officer for Pizza Hut at Yum! Brands, overseeing brand strategy, innovation, and customer experience for the multi-billion-dollar business. In that role, she significantly improved sales growth and franchise profitability, delivering the brand’s strongest quarterly performance in a decade.

Georgeanne holds a Bachelor of Science in Advertising from the Moody College of Communication at The University of Texas at Austin, where she completed the Texas Media Sequence with a concentration in Media Planning.

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