Chief Strategy & Marketing Officer, Neighborly®
Roger Chacko currently serves as the Chief Strategy & Marketing Officer (CSMO) at Neighborly.
Roger is an accomplished senior executive business leader who has more than 25 years of marketing and digital experience with highly recognized brands.
In his CSMO role, he oversees the company’s demand generating functions, including marketing (digital and traditional), brand management, public relations, corporate communications, partnerships, channel management, analytics and consumer research. Roger also works closely with CEO Mike Bidwell in establishing Neighborly’s strategy for success. He is a member of the Executive Team at Neighborly.
During his career, Roger has cultivated and challenged high performance teams to achieve transformational levels of in-market success. Roger has served as advisor to several private equity portfolio companies in the digital marketing and consumer experience space, most recently as the Chief Commercial Officer at Planet Fitness.
He has served as EVP/Global Chief Commercial and Branding Officer at Carlson Hotel Group, where he helped develop and launch the Radisson RED brand; EVP/Chief Strategy Officer at Bloomin’ Brands, Inc., where he helped to take the company to Initial Public Offering (IPO); and EVP/Chief Marketing Officer at USAA, where he was instrumental in the launch of the remote check deposit product via a digital device. Roger has held roles in senior executive marketing, strategy, and P&L global at iconic consumer brands, such as Mars, Kellogg’s and Danone.
Roger holds an undergraduate degree in Electrical Engineering from Nigeria, a Master of Science degree in Management from Massachusetts Institute of Technology (MIT), and a Doctor of Philosophy in Management from Oklahoma State University.