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Vera G. Peterson

President, Molly Maid®

Vera Peterson was named president of Molly Maid by Neighborly in 2020.

Vera joined Neighborly after almost 20 years in Amplifon, the worldwide leading retailer of hearings aids. For the last six years she has served as the Senior Vice President of Miracle-Ear, a North American subsidiary of Amplifon and the leading brand in the United States with over 1,500 locations nationwide. In this role, she was responsible for operations, sales and marketing. Her areas of expertise include franchising, corporate retail operations, P&L management, marketing, brand management and business development.

Prior to Amplifon, Vera worked for Hewlett-Packard Italy as a marketing manager for the HP consulting division. She began her tenure with Amplifon in Europe in 2002 as marketing manager in the corporate marketing department in Milan. Vera transferred to Amplifon USA in Minneapolis in the fall of 2004, where, through the years, she has held different positions from marketing director to Vice President of Sonus and then Senior Vice President of Miracle-Ear.

Vera received her MBA from SDA Bocconi in Milano, Italy and holds an undergraduate degree in international business from the Bocconi University in Milano, Italy, one of the top management schools in Europe. In addition, she has participated in educational programs at Kellogg School of Management at Northwestern University and Ashridge Business School in the United Kingdom.

Despite a full plate with her official duties, Vera finds time to serve on the board of directors of the Miracle-Ear Foundation, which provides free hearing aids and hearing healthcare services to adults and children with limited incomes.

Vera is a citizen of both Italy and the U.S. Not surprisingly, she has excellent command of the Italian and English. She loves spending time with her husband Peter and their young son Luca James.

Meet the rest of the leadership team behind Neighborly family of service-based franchises or contact us with any questions.

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