Neighborly® Partners with Bullish Inc. to Fuel Brands’ Growth

New umbrella brand Neighborly®, formerly Dwyer Group, offers homeowners’ direct connection to a community of professional home service providers
WACO, TEXAS – (April 26, 2018) –
Neighborly®, one of the world’s largest franchising companies of home service
brands partnered with strategic marketing leader Bullish to seamlessly
connect consumers to Neighborly’s community of home service professionals.
After decades of acquiring and growing franchises, Neighborly and Bullish
created Neighborly to introduce solutions to consumers’ growing
demand for service providers who maintain the highest professional standards
in a unified, online platform.
With Neighborly as a singular umbrella brand, Neighborly is now realizing
its long-term vision of introducing homeowners who used one brand to additional
resources to complete all of their repair, maintenance and enhancement
projects.
Neighborly® launched in 2017 and now envelops 13 of Neighborly’s U.S. franchise
companies and nine Canadian brands, under
Neighbourly. Neighborly’s brands range from landscaping and plumbing to housecleaning
and painting, among others and no other company can match the depth of
expertise and collective know-how of its 3,100 committed franchisee owners.
“We recognized in today’s fast-paced world, there was an opportunity
to leverage our industry leadership in the home services category to simplify
the consumers’ search process,” said Lisa Zoellner, Chief
Strategy and Marketing Officer, Neighborly. “We had a vision and
the Bullish team’s research and understanding of the marketplace
helped create and introduce Neighborly in the U.S. and Neighbourly in
Canada.”
Zoellner and Senior Vice President of Marketing Cody Pierce hired Consultancy
Hasan + Co. to spearhead the national search, resulting in the selection
and on-going partnership with New York City-based Bullish.
Developing Neighborly/Neighbourly was the catalyst for the respective
U.S. and Canadian websites, digital experience and go-to market approach.
Home owners can create free, online accounts to organize their past and
upcoming maintenance projects as well as subscribe to an e-newsletter
filled with a wide variety of expert topics. This year, Bullish is expanding
to work with individual Neighborly brands to further drive awareness and
deliver on the growing customer demand for professional, trustworthy home services.
“In a world where consumers seeking home services had to choose
from businesses here today, and who may be gone tomorrow, it is exciting
to partner with a company with a proven history, RICH Values and the integrity
of Neighborly.” said Michael Duda, Managing Partner, Bullish Inc.
“We look forward to accelerating its growth and brand profile.”
To learn more about Neighborly or to book U.S. service, visit
www.getneighborly.com or
www.getneighbourly.ca for Canadian service.
About Neighborly®
Founded in 1981 and based in Waco, Texas, Neighborly is a holding company
of 20 service-based brands, 18 of which support franchise organizations
under the umbrella brand Neighborly in the United States and Neighbourly
in Canada. Neighborly® is a community of experts who repair, maintain
and enhance properties united under one platform to better meet the needs
of today’s consumer. Collectively, these concepts offer customers
a broad base of residential and commercial services. Neighborly is a portfolio
company of The Riverside Company®, a global private equity firm. The
firm’s international portfolio includes more than 75 companies.
More information about Neighborly/Neighbourly, and its franchise concepts,
is available at
www.getneighborly.com and
www.getneighbourly.ca, respectively. Learn more about Neighborly at
www.dwyergroup.com.
About Bullish
Bullish is a strategic creative agency with an early-stage consumer investment
fund. Based out of New York City, Bullish is built for transformative
moments living early in an S-curve to speed opportunities into positive
outcomes. For more information and our brand portfolio, please visit
bullish.co.