In our March 19 Unlocking Growth webinar, entitled “Diversify Lead Sources with Alternative Lead Strategies,” we explored how to build a smarter, more balanced marketing mix that reduces dependency, controls costs, and drives sustainable growth for your business.

 We welcomed All My Sons Moving & Storage and Neli Home to this session to talk about how they are helping provide you with high-quality leads.

• With 105 offices across 38 states and headquartered in Dallas, All My Sons Moving & Storage are the largest independent moving company in the United States and their perspective on scaling lead generation nationally will add valuable insight to the discussion.
• Neli Home is a virtual appliance and HVAC repair service that often can't service its customers for major repair projects and is glad to refer these customers to Neighborly brands in exchange for a nominal referral fee.
• Pre-qualified homeowners with real, urgent needs
• You set your own price to thank the Neli Home tech for the referral

These partnerships are made possible with TradeEngage, who will also join to share how they are an effective alternative growth channel and integral part of a diversified marketing strategy. When leveraged properly, TradeEngage can help strengthen lead volume, increase visibility, and create a more predictable opportunity flow.

Google Business Profile (GBP) has evolved significantly over the past year — and for franchise locations, those changes with Google directly impact your visibility, call volume, and leads. This session will be a fast-paced, practical webinar where we break down what’s new, what matters most right now, and how you can increase visibility with smart, targeted optimizations.

In this session, you’ll learn:

• What’s changed with GBP — and why it matters for your local rankings
• How Google now prioritizes freshness, engagement, and customer reviews
• Simple, high-impact optimization steps that can drive more calls and conversions

You’ll also hear directly from a panel of fellow franchise owners who are seeing real success with GBP — including what they focused on, the plan they followed, and the results they’re seeing. Franchise owners include:

• Joe Nelson and Sandy Nelson - Molly Maid of Sarasota, Manatee and Charlotte Counties
• Jack Brendamour - Junk King of Cincinnati East, Dayton, Northern Kentucky, Fairfax, and Washington D.C.

Unlocking Growth continues with a powerful session featuring Neighborly’s Customer Engagement Platform.

Join us for this Unlocking Growth webinar session as we learn how the Customer Engagement Platform uses AI and automated marketing to drive top-line and bottom-line growth by engaging leads with the right content at the right time to drive conversion. During this first discussion, we’ll focus on conversion automations that prevent leads from slipping out of your sales funnel.

You’ll hear from Director of Customer Engagement, Daniel Alfi, on how automated email and SMS strategies increase conversions, and from The Grounds Guys Head of Marketing, Russell Bohanan, who will share how campaign templates are boosting engagement and conversion across The Grounds Guys system.

Unlocking Growth continues with a powerful session featuring Customer Financing.

If you’ve ever wondered how to close more jobs, remove customer hesitation, or streamline the path to “yes,” offering FINANCING may be the game changer your business needs.

Don't miss this chance to learn how to successfully offer financing. You will learn how to train your service professionals and utilize vendors to make financing easy for your team and customers.

In this webinar, you’ll hear directly from experts and franchise owners who are already seeing powerful results from offering financing, and you’ll walk away with practical steps you can use immediately.

Featured speakers include:

• Dennis Hock, Sales Training Manager at Neighborly — how financing naturally fits into the customer journey
• Kirsten Ferraro, GreenSky — how vendor partners make implementation simple with training and tools
• Gavin Jones, Mr. Electric of Middletown & Newark — real-world tips and wins from offering financing
• Deborah Coop, Precision Garage Door of Little Rock — practical lessons and success stories that you can apply right away

Unlocking Growth continues with a powerful session featuring Rilla

This session is packed with real-world insights from franchise leaders who are using Rilla to drive growth and performance. Hear how Nathaneal Toms (Mr. Electric of Southwest Missouri) follows up on unsold tickets to boost sales, how Ben Beridon (Glass Doctor of Charlotte) uses Rilla for training, onboarding, and creating a winning sales culture, and how Scott Hobbs (Mr. Rooter Plumbing of NW Florida) leverages Rilla in 1:1 meetings to coach his team for success.

Watch this webinar to discover actionable ways to grow and prosper your business with Rilla!

Unlocking Growth continues with a powerful session featuring TradeEngage.

Are you looking to offset higher lead costs, drive revenue growth, and improve team retention through pay increases without hurting margins? Hear from Neighborly Franchise Owners as they share their strategies to tackle these challenges by using low lead cost referrals. Specifically, they will talk about a technology partner they have been using for the past year: TradeEngage.

TradeEngage is the referral and payments platform that enables you to tip other companies’ CSRs and technicians. Working with nearly all the brands across Neighborly over the past year, TradeEngage has proven effective in generating referrals at lead costs well below brand averages.

• Affordable Growth: Median Cost per Acquisition of 2.7%.
• Set Your Price: Pay what you want for each lead, which goes to the referral partner/tech ($15–$50 typical range).
• Instant Rewards: Techs and CSRs earn instantly through virtual wallets.
• Boost What You Already Do: Extend your existing referral relationships to frontline teams, generating 60% more referrals.
• Wider Reach: Access any local relationship and thousands of local referral groups, chambers of commerce, BNI and more.

Unlocking Growth continues with a powerful session featuring Broadly, where you’ll hear firsthand from franchise owners who are leveraging Broadly’s tools to accelerate business success. Discover how Broadly AI helps you connect instantly with every lead—boosting conversions, saving valuable time, reducing costs, and driving revenue growth. You’ll also learn why reputation management is more vital than ever as Google increases its focus on reviews—and how Broadly makes it effortless to stand out and win in your market.

Franchise owners that shared their expertise and experience during this session were:

Craig Cugini – HouseMaster serving the Upper Peninsula

Travis Reed – The Grounds Guys and Lawn Pride of League City

Stuart Nokes – Five Star Painting of Loudoun

Our 19th webinar held in September covered strategies focused on how to grow your business using online reviews. This session features a franchise owner panel with Billy Bullard, owner of Aire Serv of Rowan County, and Jon Alfano, owner of Mosquito Joe of the Greater Buffalo Region. Together, we’ll uncover the real impact reviews have on building trust, driving SEO, and increasing conversions—while sharing practical strategies you can apply to fuel growth in your own business.

Here's What We Discuss During This Webinar:

Our sixteenth Unlocking Growth webinar held in August dove into effective Recruiting Strategies to help you meet rising demand and ensure staffing doesn’t stand in the way of your success. You’ll hear real-world best practices from fellow franchise owners — Scott Bullock, Mr. Appliance of Las Vegas and Henderson NV and St. George Utah; Keith Saunders, Aire Serv of Central Texas and Granbury, TX; and Pam Hobbs, Mr. Rooter Plumbing of NW Florida — who are using recruiting tools to build strong teams, serve more customers, and save valuable time.

 Plus, representatives from Indeed will share expert insights on maximizing your results on their platform—along with important updates on their recent merger with Glassdoor and how it can benefit your hiring approach. 

Our 15th webinar covered strategies focused on how keeping pricing correct and current can protect your margins, fuel profitability, and support investments in your team and tools. In this session, we were joined by Colin King, president of Profit Mastery, along with franchise owners Brian Cain of Mr. Electric of Virginia Beach North and Joel Belyew of Precision Garage Door Service of Indianapolis. They share why pricing should be reviewed regularly and how a thoughtful pricing strategy can drive profitability, support business growth, and deliver greater customer value. You’ll hear real-world insights from fellow franchise owners who have successfully aligned their pricing with performance.

What You'll Learn

• How to align your team with your pricing strategy
• How to handle price pushback with confidence
• How profit awareness drives performance, morale, and growth

When your team understands the why behind pricing—and homeowners see the value—you create stronger alignment, build trust, and achieve better results.

Join us as we explored how intentional sales training and coaching, provided by Rilla, a virtual ridealong sales training and coaching software platform, can help you boost your bottom line.

During this session, you'll hear from franchise owner Brandon Falone and VP of Sales Chris Pack with Precision Garage Door Service and Matt Bruhn with Mr. Electric. They shared proven strategies for strengthening your team’s confidence, sharpening their skills, and creating consistency, leading to higher close rates and increased job averages.

Join us as we explored how intentional sales training and coaching, provided by Rilla, a virtual ridealong sales training and coaching software platform, can help you boost your bottom line.

During this session, you'll hear from franchise owner Brandon Falone and VP of Sales Chris Pack with Precision Garage Door Service and Matt Bruhn with Mr. Electric. They shared proven strategies for strengthening your team’s confidence, sharpening their skills, and creating consistency, leading to higher close rates and increased job averages.